How to Qualify for using Google Adsense?

Qualifying for Google Adsense represent an interesting matter, as the demands for acceptance a site are mostly common knowledge and are nothing extraordinary.
To qualify for using Google Adsense in your website all you need is a decent website with atleast 10 to 15 web pages with qualifying content. Google specifies a list of topics for which they won't server Ads. Other than that there is no strict conditions such as how big the site should be and how much traffic should it attract. However a webmaster has to first understand Google's Terms of Service, in which Google outlines the Dos and Don'ts of using Adsense on your web site.
The webmaster need to be very careful before applying to Adsense and make sure that his website or blog indeed qualifies for Google Adsense. It is very difficult and frustrating to get into the program or reapply to the program, if you are once rejected. So here we outline some of the things you need to keep in mind before approching Google for Adsense (and to get success out of it, ofcourse).
Content

You need to keep in mind that Google Adsense is there primarily for content-based sites. Websites that focus on pure product sales or only for Ads kinds of sites may not be proper for Adsense. Moreover, all you are promoting is your own product(s), then hosting Adsense might work against you, as the Ads that show up will be direct competitors. So it makes no sense in such cases. If you are building content that is usful for general website visitors, or content focussed on specific topic (niche sites) then you will have good chance of succeding with Adsense.

Forums & Blogs

Some blogs or forums may not be accepted. Still, if the forum or blog is information-rich then they are not only accepted, but may work really well with AdSense for their owners.
Google started with not accepting this type of sites. But it turned out that, in some cases, they represent exactly what users are looking for: Honest, useful, unbiased information, where anybody can express just what they truly think, and right when they feel the need to do it. On condition they are not artificially created for other purpose than that of letting their users interact in the world of ideas and benefit from each other's experience and knowledge.

Image Galleries

Image sites may host AdSense if the images are accompanied by as little as some brief explanatory lines, relevant for the Mediabot, the Googles Media crawler. But these may not yield good results compared to content sites.

Chat Sites

These are not suitable for Google Adsense and thay may not even allow these kind of small talk sites.

How much can I earn with Adsense?

The earnings from Adsense can range from a few cents a day from a single website to several thousands of dollars over a network of websites. The Adsense program itself has nothing to do with how much a publisher can make using Adsense. Its all about building quality websites that attracts visitors and trageted Ad market. Once you have got targeted traffic, you can monitise that traffic using Adsense. Building quality and focussed content which has some commercial market value and attracting targeted traffic to the sites you build are the keys of making money on web using Adsense.
So, here are a few things you need to learn to succeed with Adsense:

• Building quality content sites that focus on a specific niche that interestes the audiense of that niche.
• Finding right keywords to target the market and build websites suitbale for those markets. Keyword Research is an important skill
• Finding niche markets that has high demand and low supply.
• Search engine optimisation of your webpages is important to make your web pages rank well on search engines.
• Building links with similar suits will improve the page rank for your pages.

How Google Adsense Works?

Google Adsense advertising system invloves three different kinds of people:

• Advertisers: Advertisers use Google Adwords program to advertise their Ads not only on the Google Search results, but also on the content pages of the external websites and blogs that participate in Google Adsense Program. They do this on either PPC (Pay-Per-Click) or CPM (Pay-Per-Thousand Impressions) basis. Advertisers can optionally select which websites they want their Ads to show on.
  
• Publishers or Web site owners: Website owners and Blog owners participate in Google Adsense using which they place the Ads served by Google on their content web pages. They do this by placing a Javascript provided by Google on their webpages or blogs. Website owners has the option to choose various formats, colors and a whole lot of customization options using which they can control and blend the Ads according to the look of their websites. Google Adsense program also provides various performance monitoring options (such as channels) for website owners to track and maximise the performance of Ads on their web sites.
  
• Website Visitors: When a visitor visits a Google Adsense Particepant's website, they see relavent Ads along side the content. If the visitor clicks on any of these Ads, Google shares an undisclosed percentage of the cost of that click with the website owner.
  

Hence this is how we can summarise the process of how Adsense Program works:

1. The website owner signs in to the program.
   
2. Ads are placed on the website according to:
   
   • AdSense™'s contextual selection and filtering criteria
   • the publisher's options (the publisher gets to filter ads)
   • the advertiser's option, in the case of impressions-based advertising (the advertiser can choose from a number of available sites)
     
3. The publisher receives an undisclosed share of the revenue from the ads.

AdSense is based on the PPC and CPM advertising payment models.
Pay Per Click: AdSense PPC advertisments are text ads that appear on your website according to its contextual selection and filtering criteria. When a site visitor clicks on the ad, the advertiser is charged a small amount, of which Google keeps some and pays some to the website owner.
Pay-Per-Thousand Impressions (CPM): AdSense CPM ads are text or image ads and are site-targeted. The advertiser pays each time his ad is displayed on a page (every time Google ad code is executed by a user's browser). The same, each time an impression is registered, a share of the money goes to the publisher. In this case the advertiser gets to choose the sites on which his ads will show.
Here's how things are going to work behind the scenes: Google centralizes the advertisement through AdWords and uses a contextual targeting algorithm for their placement, that is, sorts them out so as to place them on sites with specific appropriate content.
The strategy lies in the reasoning according to which surfers that visit a page might be interested in finding additional info or products on that particular topic. And it works if the website is good enough for the purpose. Hense by having an attractive website and keeping visitors interested so they feel the need to go further and find out more by clicking on the ads, a Website or Blog owner can benefit from the Google Adsense program.

How to Earn Money Through Google Adsense

Google’s AdSense is a fascinating revenue-sharing opportunity for small, medium and large web sites. Some webmasters are designing brand new sites specifically for serving AdSense text ads, however it’s against the AdSense rules to design a site purely for AdSense, so you’ll want to include a few Affiliate links or sell your own product, too.

1. etermine a goal for what you want to earn using AdSense. Of course, you want to earn a lot, but make sure it's realistic.
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   • Consider that to earn $1 a day per page, you need, per page…
     • visitors, 5% click-through rate (CTR) and average 5c payout.
     • Or 200 visitors, 10% CTR and an average 5c payout.
     • Or 100 visitors, 10% CTR, and an average 10c payout.
     • Or 100 visitors, 5% CTR, and an average 20c payout
2. 2
   Consider whether these goals will be possible given your site. While an average 5c payout is likely attainable, 5-10% CTR is often seemed unrealistic in most websites. In the days when Google adsense shows up everywhere, users seem lesser eagar in clicking them. 0.5% CTR is fairly common, 3% is ideal , 5% is bordering on unrealistic goals. Try to create more sites, each attracting some traffic.
3. 3
   Be realistic: Forget about the fantasy story you read on internet about earning big money from Google. If you think of making a website and getting to be instant rich, it is likely to disappoint you. Imagine that if you build a small website with 100,000 page views per month with 0.5% CTR and 5c average payout, you will only get US$25 (100,000 x 0.5% x 0.5c). To achieve 100,000 page views a month, you possibly need 500-1000 users. By theory, your website can reach more than billions of internet users in the whole world, but there are also 100 millions of websites competing for users.
4. 4
   Start building keyword-rich pages containing well researched, profitable keywords, and get lots of high quality links to your site. For example, if your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you’ll earn much more per click than if it’s about free things. On the other hand, if you concentrate only on top-paying keywords, you’ll face an awful lot of tough competition. What you want are keywords that are high in demand and low in supply, So do some careful keyword research before you build your pages.

Mobile becomes a core component of AdSense

We launched AdSense for mobile content before the smartphone revolution when everyone had a flip phone. Our goal was to help pioneering publishers monetize their mobile content. Since then, we’ve seen mobile technology advance and an increasing number of consumers are viewing content from “smarter” mobile devices. To make it easier for publishers to use AdSense to monetize mobile web pages, we've migrated all mobile ad unit sizes, including the mobile banner ad unit, into the core product.

All mobile ad sizes, including the 320x50, will be available through AdSense for content.

The new AdSense ad code automatically formats the ads for the device. We will continue to support high-end ad requests from our AdSense for mobile content product until May 1, 2012. We strongly encourage publishers who have designed mobile web pages for high-end devices to use the new AdSense ad code to avoid disruptions to service. Note that publishers with mobile websites built for WAP browsers should continue to monetize using AdSense for mobile content.

We continue to be committed to helping our AdSense publishers monetize their content as the mobile ecosystem evolves. For more information about AdSense or to learn more about how this transition may impact you, please visit our AdSense Help Center.